Guide
What you need to know about being found on Google and in AI assistants, reaching customers and automation, in plain words and with sources.
What is a CRM, and why should a small business use one?
A CRM is a system that keeps your customer records and conversations in one place. What does it give a small business, and what should you watch for? A plain explanation with sources.
SEO, GEO, AEO: how do you get found on Google and ChatGPT?
The plain steps you need to be found on Google and in AI assistants such as ChatGPT. Based on Google's and OpenAI's own documentation.
How does replying quickly to customers increase sales?
How fast you respond to an incoming enquiry decides your chances of reaching that customer and qualifying them. Based on Harvard Business Review and the Oldroyd study.
Why does posting regularly on Instagram bring in sales?
According to Instagram's own explanations, how is content ranked and recommended to new people? Where regular posting connects to sales, and where its limits are.
What is automation, and what does it give a small business?
Automation is when repetitive work runs by itself. What can a small business automate, and what should it do itself? A plain explanation with sources.
How do you send a sales email without landing in spam?
The technical settings and sending habits a sales email needs to reach the inbox. Based on Gmail's and Yahoo's sender rules.
Why doesn't ChatGPT mention my business? A 15-minute self-test
When customers ask ChatGPT, Gemini or Perplexity, does your business come up? Test it yourself in 15 minutes and learn how to read the result.
What are GEO, SEO and AEO? A plain guide for small businesses
What's the difference between SEO, AEO and GEO, and how much effort should a small business put into each? No jargon, using Google's and OpenAI's own explanations.
Can AI bots read your website? A robots.txt checklist
Can the bots of ChatGPT, Claude, Perplexity and Google read your site? Check your robots.txt in 10 minutes: what each bot does and what to leave open.
